Comments on: When the web turned marketing on its head (p 2) http://zuluzulu.net/when-the-web-info-turned-marketing-on-its-head/ Social media platforms & web publishing services Sun, 17 May 2009 21:53:50 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Wessel van Rensburg http://zuluzulu.net/when-the-web-info-turned-marketing-on-its-head/comment-page-1/#comment-2126 Wessel van Rensburg Mon, 08 Sep 2008 11:25:23 +0000 http://zuluzulu.net/?p=73#comment-2126 Anne Mette, thanks for the very good comment. I agree with what you say. Marketeers are not obsolete. There is too much info and we do take common sense approaches to buying decisions because we don't have the time to do all the research. But I do think the web is changing the way marketeers approach customers. Hype without substance is more difficult than in the past. Anne Mette, thanks for the very good comment.

I agree with what you say. Marketeers are not obsolete. There is too much info and we do take common sense approaches to buying decisions because we don’t have the time to do all the research.

But I do think the web is changing the way marketeers approach customers.

Hype without substance is more difficult than in the past.

]]> By: Anne Mette http://zuluzulu.net/when-the-web-info-turned-marketing-on-its-head/comment-page-1/#comment-2020 Anne Mette Fri, 05 Sep 2008 19:56:22 +0000 http://zuluzulu.net/?p=73#comment-2020 The question is not even one of a world of perfect info, cause the fact is that we would not be able to use/filter that info anyway and we will always be making choices based on heuristics, short cuts and emotional values. And that's what marketing gives us, or works hard to do. Marketing jobs will continue to do that, so no need to worry about that. Following the same argument, because purchasing decisions are tied in with desirability and branding (along with eg design superiority, now that you mention the ipod ;) ) people will continue to buy (eg) ipods. As for why marketeers are keen on getting on the social media bånd wagon, you answered that yourself in part 1, didn't you? The question is not even one of a world of perfect info, cause the fact is that we would not be able to use/filter that info anyway and we will always be making choices based on heuristics, short cuts and emotional values. And that’s what marketing gives us, or works hard to do. Marketing jobs will continue to do that, so no need to worry about that. Following the same argument, because purchasing decisions are tied in with desirability and branding (along with eg design superiority, now that you mention the ipod ;) ) people will continue to buy (eg) ipods.

As for why marketeers are keen on getting on the social media bånd wagon, you answered that yourself in part 1, didn’t you?

]]> By: Will social media save the marketing star? (p 1) — ZuluZulu http://zuluzulu.net/when-the-web-info-turned-marketing-on-its-head/comment-page-1/#comment-2007 Will social media save the marketing star? (p 1) — ZuluZulu Fri, 05 Sep 2008 09:35:40 +0000 http://zuluzulu.net/?p=73#comment-2007 [...] Part 2 (When the web turned marketing on its head) [...] [...] Part 2 (When the web turned marketing on its head) [...]

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