SEO Stage set? Now give a stellar performance

The key challenge online is how to ensure people actually find and see your web site. The Web is revolutionary and your site is accessible from anywhere. But so is millions of other websites, all competing for those valuable eyeballs.

Since Search Engines are the key way users discover and find the services they are looking for, a whole industry has blossomed: Search Engine Optimisation (SEO).

And while conforming to technical web standards, redesigning your page structures and writing your web pages in a certain way is critical and will help your websites search engine results page (SERP) ranking, even these SEO techniques are not a universal panacea.

In fact good web design must include search engine friendly design as a matter of course. It’s the solid stage on which you have to preform. But don’t be mistaken, it is not your performance.

The best way to insure your website has a high search engine ranking - for the users you actually want - is to make sure your site has good compelling content for these users. It is to have something that others want to see, read, hear, buy or otherwise interact with.

So get good at producing content that satisfies your users, readers, viewers, shoppers or players needs first. Be an expert in your field, and inform your customers about it. Be responsive and open. The Web’s architecture really just encourages and rewards good practice.

Why? Because this is what most search engines, in particular Google, tweak their search algorithm to achieve. To deliver to their users the best search results for their needs, the best the web can offer.