Radiohead gets “social” media with Reckoner stems

I just received this email.

To coincide with asking radio stations to think about playing Reckoner we are breaking up the tune into pieces for you to remix. After the insane response we got from the Nude remix stems and the site that was dedicated to your remixes…

Unique visitors: 6,193,776, Page Views: 29,090,134, Hits: 58,340,512, Bandwidth: 10.666 Terabytes, Number of mixes: 2,252, Number of votes: 461,090, Number of track listens: 1,745,304

…we thought it only fair to do the same with a tune that at least is in 4/4. You can get the stems (the different instruments/elements) from here

Sample, cut, take the sounds, whatever. Play it in a club. Or your room. Then if you want you can upload your finished mixes to http://www.radioheadremix.com and be judged by everyone else. You can create a widget allowing votes from your own site, Facebook or MySpace to be sent through too. To start things off we asked James Holden and Diplo to do their versions.

Oh, and by the way, if you weren’t lucky enough to get your hands on one of our recycled plastic bottle shirts at a show this summer, you’ll be glad to hear we’ve made some more and they are available at the w.a.s.t.e. shop here

All at w.a.s.t.e x

Radiohead is surely creating a, wait for it – ‘buzz’ by asking their fans to download and remix their songs. Not only are they releasing song elements for easy remixing, they have a platform to where it can be re-uploaded, voted on and even widgets for distribution for to other sites. Talk about a 360 social media campaign ;) !!

They certainly are ‘energizing’ their ‘customers’. Energising your customers to promote your brand is after all one of the most difficult but effective social marketing technique.

Reckon they went to Forresters for some Groundswell consulting?

Nope not really. I think they just get it. Sometimes being nice, savvy, creative and sharing really pays.

One complaint though, they don’t say in their email that you have to purchase the stems for 79p. Small beef though.

The best remix I have listened to so far has to be the Sebastian Project Remix. See Widget below.

PS: Radiohead is the bestest band ever, even if you might think they’re too serious. Quite frankly there’s a lot to be serious about.

PPS: I wish Bok van Blerk and Jacob Zuma would release the stems of Umshini wam and De la Rey.