Does your company or organisation have it in it to blog?
Thinking of starting a blog? First ask yourself would your organisation or company benefit from having a blog? Yes?
OK. But do you have what it takes?
Do you really want to engage in a dialogue with your customers?
Most companies when they engage in PR forget that their customers are people. If you have a business blog your readers and want to engage with another person.
As Forrester Research’s Li and Bernoff (writers of the …
September 21, 2008 1 Comment In: Blogging the groundswell
Ever wanted to create a YouTube kind of site? Panda it.
There’s a new easy solution if your looking to run a website that let’s users upload, transcode and play video via the web.
If you have a little coding knowledge you can use the new Panda video service.
This Open source service which runs entirely from …
September 19, 2008 No Comments In: TV-geddon
Brokebank mountain – the end is nigh, let’s kiss on live TV
The peril’s of live TV was amply demonstrated when a CNN report outside the collapsed Lehman Brothers Investment bank showed some men horsing around (in a rather racy fashion) in the background.
They are “pretending to console each other” says a quick witted CNN anchor.
September 16, 2008 No Comments In: TV-geddon
Joost now in the browser
Joost the P2P video service by the creators of the P2P Skype and P2P Kazaa that was supposed to save TV, is relaunching a browser version.
Despite superior image quality (due to it’s P2P nature) Joost never got off the ground.
One reason – Joost was not readily accessible through the browser like YouTube and Hulu is. It meant that bloggers could not embed their videos on their sites or link to video’s in emails …
September 8, 2008 No Comments In: TV-geddon
Techcrunch50 focuses on virtual worlds & virtual goods
According to Jason Calacanis the amount of money made from the selling of virtual goods in virtual worlds in China exceeds the amount made from all internet advertising in China.
Techcrunch50, the list of 50 (actually 52) hot new tech start-ups being announced today focuses heavilly on virtual worlds. In a video (below) Michael Arrington and Jason Calacanis decribes the growth in virtual world technology and membership outside the US as a major trend. Also that …
September 8, 2008 No Comments In: Digital advertising . Virtual worlds
Can the joy of text satisfy the brand builders? (And other trends)
The purported influence of the internet and digital has been said to be threatening the media landscape with enormous change for some time. But could it be that major shifts are now actually taking place?!
A few news items that recently caught my eye. The Lostremote blog reports an increase in the consumption of news online, a good thing, because The Media Guardian reports that not even the interest created by the stunning success of …
September 6, 2008 1 Comment In: Digital advertising . Digital strategy . Print-topia . TV-geddon
When the web turned marketing on its head (p 2)
“If we all had perfect information” (Continued from will social media save the marketing star?)
During my stint as Lycos Mobile Product manager I learned a valuable lesson.
Vodaphone, the colossus that bestrides the UK mobile sector was launching Vizzaviz (now no more), a web based mobile community site, one not dissimilar to ours at Lycos. It catered for 18 to 24 your olds and their mobile life styles. This launch was more or …
September 5, 2008 3 Comments In: Digital advertising
Will social media save the marketing star? (p 1)
A few casual searches of well know business consultancies and business magazines websites and something becomes apparent. Companies really are clamouring for any credible information and analysis. They want to know what to make of the so-called “social media” phenomena.
Hang on.
What does businesses want from social …
August 26, 2008 1 Comment In: Digital advertising . Social media groundswell
Jeff Jarvis: Do we still need editors?
One of the few media academics that seem to have a grasp and feeling for how digital is changing the traditional media world is Jeff Jarvis.
Jarvis is journalism professor at the City University of New York and blogs at buzzmachine.com. (I could not help notice …
August 18, 2008 2 Comments
Wordpress now the platform for British PM’s website
The new website of Number 10 Downing street, the British Prime Minister’s office, number10.gov.uk has seen the light of day, and guess what? It is built on Wordpress.
The design is if not spectacular, appropriate.
Besides a News section which is the most prominent on the site, it includes a number of sections as pages …
August 17, 2008 No Comments




