Social media platforms & web publishing services

russell brand!!!

Originally uploaded by rinoa_88

What to do if your in a crisis and your irate customers have been enabled by social technologies? What to do when a groundswell of negative public opinion gathers ominously on forums blogs and the like?

Blog your way out of it!

In this Monday’s Media Guardian Digital veteran …

In an earlier post I wrote about how Public Relations (PR) is finally waking up to the power of blogging. The Media Guardian just this week claimed that PR is finding the ‘blogosphere’ the ‘perfect environment’.

In the Guardian one reason advanced – by Katy Howell (partner at Immediate Future) – as to why PR should get into blogging is that “only PR understand a crisis”.

According to Howell PR needs to both proactive – building a conversation with …

“Public relations firms are beginning to get in on the digital marketing act, seeing the business of inspiring bloggers to write about their brands as natural, if somewhat different, extension of traditional PR skills.”

The Media Guardian published another special insert on Internet Advertising yesterday and the above quote comes from an article (not yet online) about how PR is finding the ‘blogosphere’ the ‘perfect environment’.

Technorati recently published figures in their annual state of blogosphere survey claiming that this …

I was recently asked to do a presentation on the impact of social media on marketing, advertising and public relations (PR).

The take way? Brand advertising is under severe pressure, and what was referred to as advertising in the past is becoming more and more content like.

Social media will become home to many erstwhile advertisers. It is the dawn of a new and different way of engaging your customers.

The slide show (below) is UK centric and still has room for improvement. …

LinkedIn until very recently was a rather anodyne business networking site that had about only that, the ability to friend (by mutual permission) business contacts.

It had very little by way of – wait for it – user generated content (UGC) besides user’s online resumes.

Then, a bit more than a year ago they added the questions and answer section which really upped the value of LinkedIn. …

This week, on LinkedIn, the business social networking site there was a flurry of user generated content (UGC) created around a question of one Tillmann Neben.

He asked?
By what will “Web 2.0″ be remembered 20 years from today? (now that it’s over…)

The first generation of internet apps (or Web 1.0) is basically remembered by its publisher to reader model, letting the webmaster (does this word still exist?) produce content, and the website visitor was reading that …

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BuddyPress, the set of plugins that turns vanilla Wordpress MU into a  more social networking type of experience, has not been completed yet. This has not stopped some people creating sites using some of the near release plugins.

Here is one by  Jake Spurlock called PetoMundo. And you guessed it, its a site about pets.

The first release of BuddyPress is due before year end.

Just last week I wrote about Zopa, the social lending bank. Well it turns out, its US branch is shutting it’s doors.

Does this mean social lending – where people borrow money from others who are prepared to lend it – is failing? Turns out no.

The Zopa blog has this to say:

“You probably know that Zopa’s US operation has a very different model to that in the UK and Italy in that it works …

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Yesterday Google announced a game network to it’s Adsense platform. All the games are online (of cource) and formats appear to be in between levels, before and after the games.

According to New Media Age:

Google said it will sell ads to “top brand advertisers” to increase click-throughs and thereby revenues for the publisher.

I’m a but confused. Is brand advertising not supposed to be above trifling issues like sales?

Below the Google video that promotes the service….

Demos the influential left think tank has just published a report titled Video Republic. And it makes for interesting reading. In it they use Nerimon, an 18 year old YouTube user with subcribers totaling 30,000 as an example.

Generally positively deposed to user generated video and sites like YouTube, the report includes a quote by Jeff Jarvis, also one of ZuluZulu’s favourite media …