Joost now in the browser

Joost the P2P video service by the creators of the P2P Skype and P2P Kazaa that was supposed to save TV, is relaunching a browser version.

Despite superior image quality (due to it’s P2P nature) Joost never got off the ground.

One reason - Joost was not readily accessible through the browser like YouTube and Hulu is. It meant that bloggers could not embed their videos on their sites or link to video’s in emails or Facebook wall posts and Google could not index them.

In short, Joost could not take advantage of the web’s user marketing effect (where users market content for you by sharing), even if it could take advantage of users bandwidth through P2P.

The browser feature still requires a download, to facilitate the P2P action. If Joost does become successful, it will face another problem I blogged about more than a year ago. The jealous Internet Service Providers (ISP’s) will not like Joost’s usage of their customers bandwidth.